Gluebar Joins Hands with Global Partners to Advance High-End TPE Car Mat Manufacturing

As the global automotive aftermarket continues to grow and consumers seek more eco-friendly, high-performance accessories, Gluebar—one of China’s most experienced TPE car mat manufacturers—is driving forward with high-end manufacturing at its core. Together with global partners, we’re pushing the industry toward more premium, customized, and sustainable products.

Nearly 30 Years in the Industry, Building a Strong Brand Foundation

Gluebar is part of Hebei Weichang Jiatai Industry Co., Ltd., formerly Beijing Jiaoba Haowei Trading Co., Ltd. Since 1996, we’ve been focused solely on car mats.

From our early days as a small sewing workshop to today’s 27,000 m² modern production base with over 300 employees and a yearly capacity of 1.5 million sets, Gluebar has developed more than 3,000 TPE car mat models for customers worldwide—covering top German, American, and Japanese brands in both LHD and RHD versions.

With precise mold design, advanced one-piece hot-press technology, and strict quality control, we not only supply products to over 2,000 auto sales and service shops but also maintain long-term OEM partnerships with major domestic automakers such as BYD, Geely, Great Wall, JAC, and Baoneng. We are also actively expanding our global presence.

High-End Manufacturing Driving Product Upgrades

At Gluebar, the entire process—from mold development and raw material mixing to forming, inspection, and shipping—is managed with full automation and digital tracking.

• Eco-friendly materials: All TPE materials meet environmental standards, offering durability, water resistance, anti-slip performance, and no odor.
• Custom options: Client logo metal badges, packaging design, multi-language labels, and instruction manuals.
• Fast turnaround: With an existing mold, samples are ready in 5–7 business days; standard bulk orders in 15–20 business days.

This efficiency and high standard not only meet fitment needs for different regions (LHD/RHD) but also strengthen Gluebar’s reputation for “high-end manufacturing” in global markets.

Working with Global Partners to Build New Market Opportunities

With our international strategy, Gluebar has formed a broad network of distributors, wholesalers, cross-border e-commerce sellers, and automotive brands in Japan, Europe, North America, the Middle East, Southeast Asia, and Oceania.

We quickly adapt product design and production to local regulations, vehicle variations, and consumer habits—making sure every batch is ready for your market.

We understand that in B2B, it’s not just about supply—it’s about long-term trust and shared value. That’s why we provide end-to-end support: from R&D, mold customization, and branded packaging to cross-border logistics.

• Pre-sales: We give you accurate market data and product training to shape competitive strategies.
• Sales stage: We prepare marketing materials and promotions that fit your channels.
• After-sales: We offer fast-response technical support and quality assurance so you can sell without worries.

This full-cycle service helps you enter new markets faster, strengthen your brand, and grow with confidence.

Overseas Case Studies

Asia

For markets with right-hand drive and strict environmental standards, Gluebar developed TPE full-coverage mats tailored to local needs. They entered dealer networks in major cities quickly and maintained repeat orders.

Europe

Partnering with a large European wholesaler, we supplied multiple configurations—such as 1st & 2nd Row Full Set and Cargo Only—covering top German, American, and Japanese models. Customized packaging and multi-language labels helped them expand into several countries and boost sales significantly.

Middle East

For high heat and sandy conditions, Gluebar created mats with UV resistance, sand protection, and high-edge barriers, plus optimized drainage grooves—popular among SUV and pickup owners.

Sustainability and Responsibility

Gluebar focuses on green manufacturing and sustainability—from materials to processes to recycling.

We also value our role in the community, supporting employee growth, welfare, and local job creation.

Looking Ahead

We will keep high-end manufacturing at the heart of our strategy, deepen strategic cooperation with global partners, and expand our international footprint—aiming to be the leading global brand in the car mat industry.

About Gluebar

Gluebar is the car mat brand under Hebei Weichang Jiatai Industry Co., Ltd., specializing in R&D, production, and OEM/ODM services for TPE car mats worldwide. With nearly 30 years of experience and strict quality management, our products are sold in many countries and regions, driving the industry toward premium and eco-friendly development.