Debuts Four Types of TPE Floor Mats on International Stage, Garnering Significant Attention from Global Buyers.
The highly anticipated Automechanika Shanghai 2025 recently concluded successfully at the National Exhibition and Convention Center (Shanghai). As Asia's largest trade fair for automotive parts and aftermarket services, this edition attracted professional visitors from over 170 countries and regions worldwide.
Hebei WeiChangJatai Industry Co., Ltd. , also known as Gluebar made a remarkable debut at the exhibition, showcasing China's innovative capabilities in automotive floor mat manufacturing to the world in the Automotive Accessories section.
Booth Highlights: Bustling Atmosphere, Enthusiastic Networking
Throughout the exhibition period, the Gluebar booth (Automotive Accessories section) remained consistently crowded with visitors. The company's featured molded TPE automotive floor mats, with their unique three-layer structural design—high-density carpet surface, XPE cushioning middle layer, and needle-punched non-slip bottom—attracted numerous overseas buyers who stopped to experience the products firsthand. Through live demonstrations and detailed explanations, on-site staff effectively communicated the core value of "comfort, safety, and easy cleaning" to global customers.
Market Expansion: Connecting Globally, Achieving Fruitful Results
According to statistics, the company received over 100 professional purchasers from regions including the Middle East, Southeast Asia, Europe, the Americas, and Africa during the exhibition. Among them, more than 10 buyers expressed clear cooperation intentions on-site and scheduled factory visits after the exhibition.
Particularly noteworthy was the strong interest shown by buyers from Saudi Arabia, the UAE, and the United Kingdom, who conducted detailed price inquiries and requested samples on the spot. Multiple Southeast Asian distributors immediately arranged for factory visits, while some European purchasers highly praised the products' environmental certifications and customization capabilities.
Brand Achievement: Enhancing International Visibility, Strengthening Overseas Confidence
This exhibition marks a significant step in Gluebar's overseas expansion strategy, following its long-term partnerships with domestic OEMs such as BYD and Geely. Through face-to-face exchanges with international buyers, the company not only gained deeper insights into the specific demands of different regional markets (such as the Middle Eastern preference for high-temperature resistant materials and Europe's stringent requirements for environmental certifications) but also secured valuable brand exposure and industry connections.
The company's Sales Director stated at the exhibition site: "Automechanika Shanghai is a benchmark for the global automotive parts industry, and we are honored to showcase the strength of 'Made in China' on this top-tier platform. The enthusiastic feedback from overseas customers has greatly boosted our confidence in going global. Moving forward, we will continue to increase R&D investment to provide car owners worldwide with superior automotive interior solutions."
Looking Ahead
Taking this exhibition as a new starting point, Gluebar will accelerate its international business, continue to deeply cultivate the automotive floor mat business, and strive to become a trusted partner in the global automotive aftermarket. The company looks forward to joining hands with more overseas clients to create a better travel experience together.
And we’ll see you in 2026!
